My role
UI/UX Designer, Project Manager
Impact
SUS score ⬆️20%
Timeline
Q3 2019 - Q2 2020
Design for local-based recycling training system
EcoStar by Starbucks
Working as a Capstone Project for Starbucks App, my team and I were tasked with researching
SUMMARY
EcoStar, an easy-to-use recycling digital tool for store partners.
Starbucks has built an testing prototype and planned to test out with their employees to drive better recycling practice. Our project focused on designing a new version of a location-based iPad application – currently called Ecostar - that provides more engagement, consistent training and self-service related to recycling for Starbucks employees.
why Starbucks needs to design it?
Store Partners are responsible for 80% of the recycling items, but
Starbucks has 16,000 stores in the USA. Recycling availability and regulations vary across store locations and stores use different items, so it is not possible for Starbucks to require the same recycling procedures for every store. New store partners receive onboarding training, but recycling is only one small part of this training.
OUR ASK
“How might we make Shop the go-to e-commerce platformfor younger consumers (ie. ) given their product discovery habits and shopping behaviors?”
why Starbucks needs to design it?
Store Partners are responsible for 80% of the recycling items, but
Business goal
How might we provide location-based information for store partners for the best recycling practice?
Starbucks has built an testing prototype and planned to test out with their employees to drive better recycling practice. Our project focused on designing a new version of a location-based iPad application – currently called Ecostar - that provides more engagement, consistent training and self-service related to recycling for Starbucks employees.
Shop is looking for design explorations and recommendations to build Shop into a shopping destination.
Project Scope
Create novel product concepts to reposition Shop as a shopping destination, with a focus on converting their existing "power user" consumer segment that is unaware of the discovery options available.
Deliverable
Develop research reports, conduct primary research, and ideate and construct aspirational and ambitious feature recommendations to pitch to stakeholders.